Instagram@jimruitangNo email on file
265,632184,893 average views
1.54% engagement on views
United StatesHaving a good hook’s not everything, not having it is.
No but seriously I nerded out about the data early on. That’s how I learned which of my hooks worked and which didn’t.
In my experience, my highest performing videos were highly creative and personal while also leveraging pattern recognition from hard data.
The Viral Playbook is 50% off for just 3 more days. Link in bio.Views and followers didn’t track the money for me at all (assuming you sell your own offer and aren’t doing brand deals or UGC).
I pulled these numbers by putting my Instagram and Stripe data into Claude. I’m building that into a tool.
Comment DALLY and I’ll send you the waitlist signup.Anyone can go viral if you understand this hook testing strategy.
One of the funny things about content is that it’s supposed to seem natural, but it’s really an engineering problem.
And no, I don’t reverse engineer every video I still create for fun and for self expression but when I really want something to land, I will test the hooks and the results are always better when I do.
