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Robin Son | Brand Designer

Robin Son | Brand Designer

@brandsbyrobinVerified
Instagram@brandsbyrobinEmail on file
115,891

195,037 average views

4.38% engagement on views

United Kingdom
strategy is such a scary word we face when we start out as designers The point of it isn’t to be this boring step that you have to push through, it’s supposed to be what helps you come up with your creative idea for the brand that you are designing Then it’s all about communicating that to the client, so they know you didn’t just pull an idea out of your ass. My brain is one of those that works best when I have a checklist, so this method helps me remember each thing I need to think about whVENOM VISION This is a cute visual identity I did for a photography studio; I really loved this concept! Plus this short little reel was really fun to film as well Hope you’re having a great start to the week🕺🙂‍↕️ #branddesign #graphicdesigner #designer #logodesign #graphicdesignONE CONCEPT 😎 I don’t love giving clients endless options to choose from. I think it’s so important to help them make the right decisions before the design even starts. Here’s what my process looks like for every brand project: 🧠 1 - Strategy & Creative Direction: We start with strategy. Who the brand is, how it should feel, and what it needs to say and this is where we make decisions about tone, values, and visuals. No designing yet! I build out two moodboards based on the strategy, and the +3
hannah — brand designer ✷

hannah — brand designer ✷

@hanniesiphone
TikTok@hanniesiphoneEmail on file
2,104

2,914 average views

10.11% engagement on views

United States
a slice of what's been on my screen the past couple weeks 🌟 #branddesign #branddesigner #webdesign #socialeditor pittsburgh's first and only megaformer studio!! this branding + web design project was a dream 🌟 #branddesign #branddesigner #designer brand identity for a supper club 💌 my books are opennn! let's work together? #branddesigner #brandidentity #design +2
White and Salt

White and Salt

@whiteandsalt
TikTok@whiteandsaltEmail on file
18,660

843 average views

5.29% engagement on views

United States
How much branding costs and how long it took to complete #creativeagencysandiego #fashionbrands #healthbrands #beautybrands How much branding costs and takes to complete #creativeagency #fashionbrands #beautybrands #creativeagencysandiego Formula for building an “it girl” brand. All founders love and want a clean, modern, and clear brand…not enough are willing to incorporate some elements of abstract-ness and that’s where they go wrong. There HAS to be some parts that feel abstract, that’s literally what makes it cool. It’s for the people who “get it” and repels the others +3
Frankie Harry

Frankie Harry

@byfrankieharryVerified
Instagram@byfrankieharryEmail on file
74,099

11,780 average views

4.56% engagement on views

United Kingdom
This project was a tough one and I know why. I wanted it to be my best branding project yet. I wanted to showcase my new skills and blow my client out of the water come presentation day. Every designer feels like this. It’s our internal ego at play. Now… that’s a good thing surely? Well yes… and no. Because branding projects are to serve one person. Not your client, not you. But the customers using the brand. You only have to design with them in mind. After going through multiple conceptThis week has been intense… Ive been working hard the past couple of weeks on a brand identity presentation for a fantastic client of mine. When designing the logo it took around 3 days of experimenting, self doubt was kicking in as nothing I was coming up with felt special. It wasn’t until I got into bed, started journaling, that the seed sprouted in my mind. I had to get it down on paper, I scribbled a few formations in the back of my journal, boom, there it was. I couldn’t wait to wake up thThis is the biggest mistake I’m seeing founders make with their Brands right. Branding isn’t a luxury, it’s not something you get when things are going well. It’s the core reason why investors and early adopters will give you attention at the start. Invest in Brand right at the start and see how much faster you grow. Ideas are cheap, how you make people feel is all that matters in 2026.+3
Briana Summers | Brighten Made

Briana Summers | Brighten Made

@brightenmade
Instagram@brightenmadeNo email on file
97,556

49,785 average views

3.30% engagement on views

United States
The worst client I ever had???? Hi, it’s me. I’m the problem it’s me. For a few years now I’ve felt disconnected from our branding and have felt a shift in my bones. You may or may not have noticed this shift in my marketing and in my content. Welcome to day one of the Brighten Made Re-Brand where we say sayonara to pampas grass and disco balls. 🪩 🤪😅🙈 I’m sweating. Tell me the new logo is cool and different!!!!!THE BRIGHTEN MADE REBRAND IS HHHHHEEEERRREEE 💗🤩🤎😎🎨🫶 And it’s been a long time comin… What started off as an idea in 2023 is now live. The thing about good branding, is that it takes time. You want to get it right because you don’t want to catch yourself a year later repeating the whole process. I’ve tried doing a quick refresh. At one point I just edited our brand colors but then I realized everything just looked chaotic and still wasn’t quite right. So I did what I tell clients to do. I dYour logo miiiiiight be too obvious (and here’s how we knew it) 👀 @candlebardsm came to us with a logo that had the obvious pick, a little candle flame. and look, it’s not wrong! buuut it’s not memorable. so instead of leaning on clip art that every candle brand on the internet already has, we built their whole visual world from scratch. custom illustration, art, pattern, color, type. all of it working together to tell their story of a one-of-a-kind candle making experience. because here’s t+1
Jack Chitty

Jack Chitty

@chittcoVerified
Instagram@chittcoNo email on file
395,685

32,264 average views

2.67% engagement on views

United Kingdom
One of the biggest misconceptions around brand 🤦🏻‍♂️ The term ‘brand’ gets chucked around all the time to mean everything from a logo to an identity system to a product. A brand is none of those things 😤 A brand is a person’s gut feeling towards a product, service or company. All of those things people mistake a brand for - like logo design, identity, product, etc. - are levers to pull to help influence your audience’s gut feeling towards your business. It’s our role as brand designers tOne of the biggest misconceptions around brand 🤦🏻‍♂️ The term ‘brand’ gets chucked around all the time to mean everything from a logo to an identity system to a product. A brand is none of those things 😤 A brand is a person’s gut feeling towards a product, service or company. All of those things people mistake a brand for - like logo design, identity, product, etc. - are levers to pull to help influence your audience’s gut feeling towards your business. It’s our role as brand designers tStop designing exactly what your client asks for 🙅🏻‍♂️ To create truly great work, we need to be pushing the boundaries of every brief we work on. We should challenge our clients by presenting ambitious work and then find a middle ground together 🤝 I could have just refined Highfield Boats’ existing logo, cashed my cheque and moved onto the next but instead, I pushed the brief further by presenting a bold new brand mark and a custom wordmark. Granted, it didn’t quite pay off as the new br+3
Pink Pony Creative

Pink Pony Creative

@pinkponycreative
TikTok@pinkponycreativeEmail on file
327,268

13,197 average views

5.63% engagement on views

New Zealand
ChatGPT vs Brand Designer 🤔 People really get AMONGST these videos. As @Cj Cawley and @Jack Chitty said on their podcast recently, AI vs brand designers is “like pineapple on pizza”. You’re either in or you’re out. The most popular comment, every single time: “If you’d used a better prompt…” And fair enough. One commenter put it this way: “With a prompt that short, with no context or instructions, of course the result won’t match a graphic designer. It’s not a fair comparison.” But most cli“To make money in design, you have to design corporate…” Is what I was literally told by several people when I graduated university in 2014. Success was: flat blue gradients, annual reports that screamed “I have no character,” and never diverting from well-known sans-serifs. I honestly believed this for seven years after I graduated, while working for other businesses as an employee. It wasn’t until I started my agency, @pinkponycreative, in 2020 that I discovered you can be successful in des#logo #logodesign #logoname #rebranding #rebrand #mcdonaldschallenge+1
KRISTY • BRAND & GRAPHIC DESIGNER

KRISTY • BRAND & GRAPHIC DESIGNER

@kristy.thepinkponyVerified
Instagram@kristy.thepinkponyEmail on file
344,514

55,172 average views

3.88% engagement on views

New Zealand
ChatGPT vs Brand Designer 🤔 People really get AMONGST these videos. As @cj.cawley.design and @chittco said on their podcast recently, divisive content is “like pineapple on pizza”… You’re either in or you’re out. This is the same with the AI vs Designer discussion. The most popular comment, every single time: “If you’d used a better prompt…” And fair enough. One commenter put it this way: “With a prompt that short, with no context or instructions, of course the result won’t match a graphic dChatGPT vs Brand Designer 🤯 Okay, this is for the ones building product based businesses—anything with packaging, labels, dielines etc. AI is not your friend. Recently, a project didn’t end up going through because “AI will be able do a better job”. And look, I get it—it feels quick, easy, cheaper etc. but this will truly bite you in the ***down the track and packaging is the perfect example of this. To create this video I literally gave ChatGPT a prompt (and honestly, I did also give it a de“To make money in design, you have to design corporate…” Is what I was literally told by several people when I graduated university in 2014. Success was: flat blue gradients, annual reports that screamed “I have no character,” and never diverting from well-known sans-serifs. I honestly believed this for seven years after I graduated, while working for other businesses as an employee. It wasn’t until I started my agency, @pinkponycreative, in 2020 that I discovered you can be successful in des+3
Vickie Moore | Brand & Logo Designer

Vickie Moore | Brand & Logo Designer

@designsomemoore
Instagram@designsomemooreEmail on file
54,814

2,401 average views

3.55% engagement on views

United Kingdom
Help me choose a logo direction to present to my floristry client 🌸 This is The Flower Dispatch, a bespoke floral studio creating artsy arrangements in vessels, inspired by old-world romance and soft opulence. The creative direction is all about balancing artistry and storytelling, with romance and refinement. But naturally, I have 2 completely different ideas that fit the bill, so I need your help deciding which works best… Option 1 - more structured, editorial and vintage inspired Option 210 things you need to do before designing your brands new logo 👀 #logodesigning #logodesignservice #logodesigners #logoinspiration #logoprofesionalBranding designers, you’re probably leaving money on the table… 👀 The project doesn’t end when the client approves the logo. Every branding project I finish comes with an off-boarding guide that helps me generate extra income after the design work is done. ✨ Offer additional services ✨ Include affiliate links to tools you genuinely use ✨ Encourage referrals with a simple incentive It’s a better experience for your clients and a smarter business model for you. Comment “GUIDE” and I’ll send y+3