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“Large companies are slow and lack conviction.”
Mark wonders why a large company like Google didn’t beat Facebook in social networking:
“It wasn’t a super novel idea - there was Friendster and Myspace before… It’s not that they had a lack of talent - I mean we were a ragtag group of children and they had all these serious engineers and serious infrastructure.”
Mark thinks it’s because ”people doubt new ideas before they come to fruition.”
At first social networking was a fad service for coll“It is more important to have a small number of users that love you than a lot of users that like you. And almost all startups get this wrong. Eventually what you want of course is a lot of users that really love your product, but that’s almost impossible to do.”
In practice you have two choices:
1. Deep and Narrow: “You have a small number of users that really love you and then find out how to find more and more of those users and broaden the appeal of the product.”
2. Shallow and Wide: “You “The advice that I would give entrepreneurs is don't chase the hot new thing. It's so hard to catch something that everybody already knows is hot. Instead, position yourself and wait for the wave to come to you.”
The best way to position yourself, Jeff argues, is to pursue something that captures your curiosity. When Amazon startup, Jeff always asks himself if the founder is a “missionary” or a “mercenary.”
“I don't like mercenaries, and I don't like mercenary cultures. The missionary is build+3