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United Kingdomstrategy is such a scary word we face when we start out as designers
The point of it isn’t to be this boring step that you have to push through, it’s supposed to be what helps you come up with your creative idea for the brand that you are designing
Then it’s all about communicating that to the client, so they know you didn’t just pull an idea out of your ass.
My brain is one of those that works best when I have a checklist, so this method helps me remember each thing I need to think about whONE CONCEPT 😎
I don’t love giving clients endless options to choose from. I think it’s so important to help them make the right decisions before the design even starts.
Here’s what my process looks like for every brand project:
🧠 1 - Strategy & Creative Direction:
We start with strategy. Who the brand is, how it should feel, and what it needs to say and this is where we make decisions about tone, values, and visuals. No designing yet!
I build out two moodboards based on the strategy, and the LET’S TALK DESIGN MISTAKES
🥴 Diving straight into the design without a clear plan
🥴 Sending a logo without showing the client the full vision (and leaving them confused AF)
🥴 Wrapping up the project without giving the client any tools to actually use their new brand
I’ve actually found that these little mistakes can use up more time and energy than needed and can really create a not-so-great experience for the client
So that’s why I now do it like this:
😎 Step 1: doing the brand strategy a+3
