How much to pay a creator by follower tier
By Starcovery. Updated .
Starcovery publishes no rate per follower tier. Set a pay per creator from the going rate, run one campaign per tier, and pay creators after they post.
Starcovery publishes no fixed rate per follower tier: each campaign sets one pay per creator in its proposal, and each creator accepts or declines it. To choose the amount, start from the going rate, the pay per creator of past Starcovery campaigns whose organizations shared it, and from its median, the typical pay, which the proposal form fills in once three campaigns have joined the going rate.
The going rate does not split pay by follower tier. To pay each tier its own amount, run one campaign per tier.
Follower tiers
A tier counts the followers of one Instagram or TikTok profile.
| Tier | Followers |
|---|---|
| Nano | 1,000 to 9,999 |
| Micro | 10,000 to 49,999 |
| Mid | 50,000 to 249,999 |
| Macro | 250,000 to 999,999 |
| Mega | 1,000,000 or more |
Read the going rate
Signed in, open Going Rate on the Proposals page. It lists the name and pay per creator of each campaign that joined, highest pay first, and shows the typical pay once three campaigns have joined. An entry names no organization and does not open the campaign.
A campaign joins only when its organization's market information answer shares its name and pay, and no earlier than its declassifying date. The proposal form shows the same list beside Pay per creator.
Set pay by tier
Search one tier
Name the tier in the brief on /app, such as "micro skincare creators in the United States". The search plan lists the tier it read under Followers. Over REST, MCP, or the CLI, pass the tier filter (Search).
Start a campaign for that tier
Select the creators, choose Add to Campaign, then New Campaign. A campaign pays every creator it hires the same amount, so run one campaign for each tier you pay differently.
Write the proposal
In Write the proposal, set what the creators post, the platforms one payment covers, Pay per creator in whole dollars, and the Disclosure statement. The pay field starts at the typical pay when one exists. A hired creator posts on each platform the proposal names that they run.
Send the proposal
Request Send Proposal. The Starcovery team sends the proposals, and each creator accepts or declines the pay you set.
Answer the market information question
On Campaign funding, answer the market information question. The answer decides whether the campaign's name and pay per creator join the going rate, sets the platform fee, and locks while a funding request is open or the campaign holds funds:
- Share them once you request funding: no platform fee.
- Hold them back 1 to 18 months after the first funding request since the campaign last held no funds: 1% of the creator pool for each month.
- Keep them out: 20% of the creator pool.
Fund the creators who accepted
An owner or admin of the organization requests funding for the creators who accepted: the pay per creator times those creators, plus the platform fee. The fee is added to the creator pay, not taken out of it. The Starcovery team invoices the organization.
Starcovery pays them
Starcovery pays each hired creator after it records their live post, once their payout account is enabled. A payout never exceeds the pay per creator in the proposal.
Pay creators and handle disclosure covers the disclosure statement, the invoice, and the creator posting date. The same steps run over the API, MCP, and the CLI: see Campaigns.
Live example
The published search coffee creators lists each creator's followers beside the fit score. Read each creator's tier from the follower count before you add them to a campaign.
What each step costs
A credit costs $0.05. A signed-in user gets 200 free uses per rolling 24 hours, and each use past them costs 1 credit.
| Step | Cost |
|---|---|
| Search over REST, MCP, or the CLI | 1 use |
| Brief on /app, or a thread turn over MCP or the CLI | 1 use for the turn, plus 1 use for each search it runs |
| Add creators to a campaign, write the proposal, send it | Free |
| Make the campaign private | 1 credit |
| Fund the creators who accepted | The pay per creator times the creators who accepted, plus the platform fee |
| Pay the creators | Paid from the funding |
Details: Pay for API calls without a subscription and pricing.
Questions about creator pay
How much should I pay a creator with 10,000 followers?
Starcovery publishes no rate for Micro creators, who have 10,000 to 49,999 followers, or for any other tier. Open the going rate for the pay per creator of past campaigns, then set your own pay per creator in the proposal.
Does Starcovery set creator rates?
No. Your organization sets the pay per creator, and each creator accepts or declines it.
Can one campaign pay creators different amounts?
No. A campaign pays every creator it hires the same pay per creator. Run one campaign per tier to pay each tier its own amount.
Is there a fee on top of the creator pay?
It depends on the market information answer: no fee when the campaign's name and pay join the going rate once you request funding, 1% of the creator pool for each month you hold them back, up to 18 months, and 20% to keep them out.
When does a creator get paid?
After Starcovery records their live post, once their payout account is enabled. A payout never exceeds the pay per creator in the proposal.
Does one payment cover Instagram and TikTok?
Yes, when the proposal names both platforms. A hired creator posts on each platform the proposal names that they run.
Can I see what others paid creators on Starcovery?
Yes, signed in. The going rate lists the name and pay per creator of each campaign whose organization shared them, and names no organization.
Pay creators and handle disclosure
Fund the creators who accept your proposal, pay the Starcovery invoice, and set the disclosure statement each creator reads before they post.
Find TikTok creators in a country for a product launch
Search TikTok creators based in one country, check their followers and views, save them to a List, and start a launch campaign, with the price of each step.